Dual make a meal of it – every day of the week
Following the huge success of the Winter Meal Deals promotion run by The Waveney House Hotel in Beccles earlier this year, Dual were asked once more to design and develop ideas for their Spring deals campaign which have just been launched. The hotel has been running a “deal a day” menu for guests increasing restaurant numbers across the board, every day of the week. Dual designed a highly effective 3-fold table leaflet/menu, which clearly shows the great deals with a choice of mouth-watering imagery and an engaging and lively layout. The deals were also complimented with a roller banner for the hotel reception that utilises the same elements contained within the leaflet. Proving again that Dual can help all kinds of businesses fine tune their marketing message to the maximum effect, bringing a tasty return on investment.

 

Lock, stock and pub signage
Dual have been working with The Locks Inn at Geldeston for a couple of years, namely with events and music promotions. The historic pub, built back in the 1500’s, is legendary in the Waveney area - not only for its superb range of ales and ciders, but also for the wide and varied range of music and events it hosts throughout the year. All of which are now highlighted in a new leaflet designed by Dual Creative. The 3000 run piece will also be used to promote the pubs other attractions, including bespoke functions they can host and their famous Friday curry nights. New signage has also been designed which also utilises the same style as the leaflet, giving the Geldeston Locks a unified look which can now be used across a number of other marketing media in future.

 

Take off for summer and win a Guernsey get-away
With the summer just around the corner, Norwich Airport asked Dual to design and print manage flyers promoting the huge range of Summer destinations the Airport now boasts. 5,000 eye-catching A5 flyers were produced which also include a tear off competition enabling travellers the opportunity to win flights to Guernsey. Dual are also currently designing a series of similar style press advertisements as well which compliment the Fly Norwich brochure designed earlier in the year for the busy airport.

 

Out of the blocks with True Colours
Leading audio-visual people, True Colours, came to Dual wanting a marketing piece that would mirror the same impact their services have for their customers. A large 3-fold A4 2,500 print run brochure was designed showcasing the extensive range of expertise and technical support the Berkshire based company offer. Dual designed and print managed the marketing piece, which also illustrates the market sectors True Colours service, in a clear and stylish way. The company’s corporate colour branding was also used to great effect creating the maximum impact. The building block imagery on the front illustrates perfectly not only the areas of expertise True Colours have but also reinforces the “building relationships” message which is key to their success.

 

Dual think ink with Midwich
Leading trade only distributor of technology products Midwich, have been working with Dual for over 10 years now. Dual produce a variety of marketing aids for the Diss based company, including price guides, mail pieces and email marketing campaigns. The latest completed design project being Midwich’s Print Solutions Guide. This 40-page A4 landscape guide includes all the latest and up-to-date products and offers on printers, print consumables and margin making opportunities for Midwich resellers. Dual design and print manage this quarterly 3,500 print run guide, ensuring that the up-to-date information it contains gets to the end user as soon as possible. The brochure also compliments the bi-monthly 76-page Audio Visual guide that Dual handles as well.

 

Fresh food for thought
Twyfords Café has been supplying delicious fresh food for years from their popular café and patisserie situated in Beccles town centre. The successful company has also developed a fresh food vending service providing businesses with the same quality products from their very own installed vending machines. On deciding on the name FOSO, Twyfords then asked Dual to design a brand style that would help push the business onto the next level. Dual submitted several concepts for logo propositions and the eventual design was chosen. The simple informal handwritten style design evokes both freshness and fun with the only graphic element being the leaf outline on the second letter O. Fresh citric colours have been deliberately chosen to work well on both the black delivery vehicles as well as white backgrounds such as stationery and other print media.

 

Heritage develop design from Dual
Dual is delighted that leading Norwich-based property developers, Heritage Developments, have chosen them to undertake their design requirements. Dual have designed new style property information sheets that include floor-plan illustrations as well as stylish imagery, all of which compliment Heritages impressive portfolio of properties perfectly. Dual have also designed and print managed a sophisticated dark grey folder with pocket which includes an imaginative use of spot varnishing throughout as well as photographs which show the range of interiors at some of the Heritage developments. Further inserts and brochures are planned for the future.

 

Dual go Dutch!
For the second year we have set-up the show stand for the Midwich Group at Integrated Systems Europe in Amsterdam
The stand is a modular aluminium system giving maximum flexibility to suit a wide range of exhibition spaces. At this show Midwich wanted to create an inviting seating area for the many meetings they had arranged so we kept the floor area to a maximum and designed the wall panels and lightboxes to convey the many messages the group have in a clear and concise manner. It all seemed to work, they have re-booked for next year already!

 

Designed for Destinations
We've just completed the second "Fly Norwich" brochure for Norwich International Airport which we're pretty chuffed with. Sixteen great looking pages with a print run of 25,000 copies. This great marketing piece will be distributed to travel agents throughout promoting the airports extensive and varied range of destinations which now include the Balearics, Bulgaria, Corfu, Malta, Turkey, Tunisia and Sharm El Sheikh to name just a few. Happy holidays!

 

Dual also say it with Dried Flowers...
...as well as giftware and home decorations. Dual have worked with Suffolk based home decoration specialists Winter Flora for 5 years - and as part of this continuing relationship Dual has designed a new web site that promotes the vast range of innovative products Winter Flora continually supply to their customers. In addition, as part of the website project, Dual have also photographed the huge Winter Flora product range – some on site and some in house. Regular photographic updates will ensure continuity across the brand guaranteeing the products look their best.

 

Say it with Flowers
Dual have been asked to look after various marketing activities for successful Suffolk based florist New Beginnings, The company website is now in the safe hands of Dual who will be servicing regular news updates, image galleries and monthly site maintenance. Dual have also created two new marketing leaflets promoting the florists tribute and bereavement flower service and a introductory generic leaflet for marketing purposes as well as press advertising and in store signage. It goes without saying that we're looking forward to a blossoming relationship.

 

10 years in a row!
For the tenth successive year Dual have been awarded the contract for the Suffolk Coastal Holiday Guide 2011. The flagship tourism publication for the Suffolk Coastal District is a 60 page, A5, landscape publication with a 60000 off print run. Dual will be managing all aspects of the design, production and print along with most of the photography being supplied from the extensive library of local pictures.

 

Flying High with Norwich Airport

Dual has designed and print-managed Norwich International Airport's new Destination's Holiday Guide, the first to be produced since 2004. The 12pp A4 guide had a print run of 22000 and has been distributed to Travel Agents throughout the Eastern Region. The brochure follows on from the successful bus streetliners designed by Dual and seen recently on the buses around Norwich promoting the new destinations available from Norwich International Airport.

Dual are first past the post with Norcroft
Dual are pleased to announce that leading equestrian fencing specialists Norcroft have asked us to handle all the companies press advertising. Dual have designed and copy written a range of press ads to appear in all the leading equestrian publications catering for prestigious stud farms and racing authorities in the UK. Dual are also now in discussion with Norcroft with regards to following up this activity with a stylish brochure, e-marketing and a full website promoting Norcroft's extensive range.

 

Technology Exposed - A Day at the Races!
Dual recently worked on the design and build of three stands at the Tecnology Exposed show run by the Midwich Group.
The show is an annual event, held at the Ascot Racecourse and showcases the latest technologies for the Audio Visual Industry. The largest stand was 4m x 8m and utilised the aluminium frame system designed and supplied by Dual with bespoke panels specific to the show. The two other stands were created from Dual's stock of aluminium 'Octanorm' (available for hire!) as 'room sets', one for Toshiba, the other for Samsung.

 

Dual Creative engineer a solution for Broadwater Mouldings
Dual has delivered the new corporate brochure for Broadwater Mouldings. With the companies move to new, state of the art premises outside Beccles, an update to the existing brochure was required to reflect the purpose built facilities.

The proposal was to design a fresh, clean 12pp, square format brochure with a pocket on the inside back cover to allow for specific data sheets to be inserted. 1000 have been printed with an extensive use of varnish throughout to highlight the images, most of which were also photographed by Dual.